Using social networks to add value to your funds - INA Training
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Formation Using social networks to add value to your funds

Strategic and editorial approaches

Training goals

Be able to:
- define a social network strategy to add value to your funds or to follow a validation project.
- choose the right tools adapted to your project,
- choose the appropriate writing style for different social networks chosen.

Details

Overview of different social media.
Defining your communication and validation strategy according to your project: type of project, type of funds, timeline, targeted audiences, type of organisation or company and their global communication strategy, budget...
Setting up the editorialisation project on the social networks: choosing the content to share, publishing the content: written, stills, videos, sounds,...,
- editorialising and adding value to your content, writing for social networks, managing a page or community to recruit, retain, implicating your audience (community management),
- measuring your presence.
Social networks presented, analysed during the exercises, will be chosen according to participant profiles and current trends (Google +, Facebook, Twitter, Tumblr, Pinterest, Scoop it...).

Targeted at

Audiovisual researchers, archivists, fund managers, communication directors.

Prerequisites

Regular, professional Internet use.

Trainers

Social networks and multimedia editorialisation specialist.

Training methods

Theoretical approaches.
Case studies.
Practical hands-on activities.

• A strategic approach to link your project to social network uses.
• Many practical hands-on exercises.
• Keys to help you manage social network communities.