Formation Setting up and optimising your presence on the social networks
How to use Twitter and Facebook in a professional context
Training goals
Be able to:
- use social networks tools,
- define a development strategy via social networks.
Details
Contents
Facebook:
- basic principles,
- updating your timeline, setting up and managing a fan page,
- setting up and managing a fan page,
- how to share information and links,
- publishing photos and videos,
- ensuring different levels of confidentiality.
Twitter:
- basic principles,
- the hashtag.
Tools to set up realtime watch on a keywords or people.
Targeted at
Targeted at
Marketing/Communication managers, authors, film directors, webmasterd, journalists.
Prerequisites
Good prior understanding of Web environments.
Training methods
Trainers
Community manager.
Training methods
Presentations and case studies.
Strong points
• Overview of socail network functions for the community manager.