Setting up & optimising the presence on social networks - INA Training
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Formation Setting up and optimising your presence on the social networks

How to use Twitter and Facebook in a professional context

Training goals

Be able to:
- use social networks tools,
- define a development strategy via social networks.

Details

Facebook:
- basic principles,
- updating your timeline, setting up and managing a fan page,
- setting up and managing a fan page,
- how to share information and links,
- publishing photos and videos,
- ensuring different levels of confidentiality.
Twitter:
- basic principles,
- the hashtag.
Tools to set up realtime watch on a keywords or people.

Targeted at

Marketing/Communication managers, authors, film directors, webmasterd, journalists.

Prerequisites

Good prior understanding of Web environments.

Trainers

Community manager.

Training methods

Presentations and case studies.

• Overview of socail network functions for the community manager.