Developing a multiscreen marketing strategy - INA Training
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Formation Developing a multiscreen marketing strategy

Optimise your presence on all the screens: TV, desktop, mobile phone…

Training goals

Be able to:
- understand marketing issues in a ever-changing market,
- update your knowledge of digital offers and practices,
- conceive a digital marketing strategy for all your screens.

Details

1. Overview of new formats and content.
Changing advertising formats, enriched with content and social networks: - native and social ads.
Changes linked to multiscreens.
Best practices with content and cross-channel campaigns.
2. New purchasing means.
Focus on AdExchanges and the RTB.
Design an efficient e-GRP: - stakes and debates.
New professions, new expertise, new management tools.
3. Terminals for the hyper-connected user.
A revolution in marketing and mobility: (tablets and smartphones)
Marketing applications for connected objects.
Renewing the high street shop: new experiences.
4. Future perspectives?
Big Data and people-based marketing.
M-payment.
Dealing with the customer more efficiently.
5. Hands-on workshop: - set up a digital marketing strategy for all your screens.

Targeted at

Professionals working in media, content marketing and communication sectors.

Prerequisites

None.

Trainers

Specialist in Global Digital Marketing strategies.

Training methods

Presentations, examples, first-hand experience, hands-on workshop.

• A hands-on workshop to develop best practices to be more efficient and creative.
• Conceptual workshop to set up and manage a digital multiscreen marketing strategy in project mode.