Formation Developing a multiscreen marketing strategy
Training goals
Be able to:
- understand marketing issues in a ever-changing market,
- update your knowledge of digital offers and practices,
- conceive a digital marketing strategy for all your screens.
Details
Contents
1. Overview of new formats and content.
Changing advertising formats, enriched with content and social networks: - native and social ads.
Changes linked to multiscreens.
Best practices with content and cross-channel campaigns.
2. New purchasing means.
Focus on AdExchanges and the RTB.
Design an efficient e-GRP: - stakes and debates.
New professions, new expertise, new management tools.
3. Terminals for the hyper-connected user.
A revolution in marketing and mobility: (tablets and smartphones)
Marketing applications for connected objects.
Renewing the high street shop: new experiences.
4. Future perspectives?
Big Data and people-based marketing.
M-payment.
Dealing with the customer more efficiently.
5. Hands-on workshop: - set up a digital marketing strategy for all your screens.
Targeted at
Targeted at
Professionals working in media, content marketing and communication sectors.
Prerequisites
None.
Training methods
Trainers
Specialist in Global Digital Marketing strategies.
Training methods
Presentations, examples, first-hand experience, hands-on workshop.
Strong points
• A hands-on workshop to develop best practices to be more efficient and creative.
• Conceptual workshop to set up and manage a digital multiscreen marketing strategy in project mode.